I focus on storytelling and work at the intersection of documentary and fine art. My work is for anyone who wants expressions of memory, place and identity. I favour natural light, intentional composition and subtle emotion over flashy effects. Every story deserves more than a half assed standard shoot.

My base is in Sweden but I am available for work anywhere and I love to travel for fun opportunities. If you’re planning a destination-location, let’s talk logistics: I coordinate travel, stay, and timing so that we can focus on creating meaningful images, not just ticking boxes. Location matters, so does preparation!

I put high demands on myself and the work I put out. Therefore my investment starts at a premium level. In any package you’ll receive (for example): an initial consultation, on-site shooting, full photographic editing, high-resolution digital files, and a private online gallery. Add-ons (album design, fine-art prints, second shooter) are always available.
You’re not just buying my pictures, you’re investing in a crafted visual narrative.

The sooner the better. High-end dates fill quickly. I recommend securing your date at least 6-9 months ahead for wedding and elopement work. Once you’ve reached out, we’ll schedule a discovery call, review vision and timeline, and issue a contract with deposit. This process lets us build trust, align vision and make the shoot feel effortless.

It all depends on what kind of work we do. After each session you’ll at least receive a private online gallery with fully-edited high-resolution files suitable for large fine-art prints. If you’ve opted for prints or albums, I’ll liaise with trusted vendors to ensure the finished product meets the same standard as the imagery. Your visuals remain usable, timeless and archivable.

Collaborative, discreet and deeply attuned. I act as an extension of your experience - quietly observant, ready with meaningful direction when needed, never intrusive. My aim is to enable you to feel genuine, un-posed, yet composed.
We create together. You live the moment. I preserve it.

My standard turnaround time for fully edited galleries is 4–8 weeks, depending on the scope of the shoot. I prioritise quality over speed. Evvery image is hand-edited to match my cinematic and natural-light style. If you need a few images quickly for announcements or social media, I always deliver a small preview within 72 hours.

No. I never release RAW files. They are only the starting point of my creative process. The finished images you receive are carefully edited to reflect my colour palette, tonal balance and storytelling approach - the elements that define my work. You’ll receive high-resolution, edited and print-ready files.

Yes. I work as both a creative director and visual director for brands that want a cohesive visual identity across campaigns, photography, and storytelling. My focus is on narrative consistency: tone, light, emotion, atmosphere — the elements that make a brand feel alive and recognizable.
This includes concept development, moodboards, art direction on set, campaign planning, and visual language design.

Absolutely. I build end-to-end visual concepts for brands who want to stand out in a crowded market.

This can include:
• Brand story and tone-of-voice development
• Campaign concepts
• Narrative frameworks
• Visual style guidelines
• Photography direction
• Content strategies for high engagement

My approach blends clarity with emotion - the combination that makes a story stick.

I work with design-forward, experience-driven brands looking to elevate their visual identity.

My clients include:
• Lifestyle brands
• Coffee & beverage companies
• Hospitality and travel
• Fashion, artisan goods, and cultural institutions
• Startups who want to build a premium brand from day one

Whether it’s a full campaign, a product launch, or a long-term visual strategy, I help create a world your audience wants to step into.

Yes. I offer consulting sessions for brands, founders, and creative teams who want clarity in their visual identity or content direction.

This includes help with:
• Defining your brand’s visual language
• Building a content strategy that feels cohesive
• Improving photography quality and storytelling
• Preparing for campaigns or rebrands
• Auditing your current visuals to identify what’s working (and what isn’t)

These sessions are practical, honest, and tailored to where you want to go - whether you’re building a brand from scratch or elevating an existing one.